Total Spend
$12,480
Mar 1 – Mar 31, 2026
Conversions
187
$66.74 CPA
CTR
2.1%
5,964 clicks
ROAS
3.2x
Above average
Impressions
284,000
Last 30 days
Issues Found
9
3 critical
Budget Waste Found
$5,400/mo
$64,800 annual projection
Recovery Potential
$3,780/mo
This Google Ads account scored 62/100 (Grade C). With $12,480 spent across 6 campaigns, the account generated 187 conversions at $66.74 CPA and 3.2x ROAS. We identified 3 critical issues and 4 warnings. The biggest opportunity is $5,400/month in recoverable waste from non-converting search terms, unprofitable campaigns, and mobile overallocation.
Where your money is going with no return
9 total: 3 critical, 4 warnings, 2 info
2 campaigns running at negative ROAS
Competitor Targeting and Display Awareness campaigns are spending $2,800/mo with ROAS below 1.0. Immediate pause or restructure recommended.
Missing conversion tracking on 3 landing pages
Pages /pricing, /demo, and /contact have no conversion pixel. Leads from these pages are invisible to Google Ads optimization.
$4,200 on broad match with below-average ROAS
Non-Brand Broad Match is the highest-spending campaign but converts at only 2.1x ROAS. Needs phrase match variants and negative keyword cleanup.
No sitelinks, callouts, or snippets on 4 campaigns
Missing ad extensions reduce Ad Rank and CTR by an estimated 15-25%. These are free to add and high-impact.
Mobile CPA 2.3x higher than desktop ($153 vs $67)
Mobile traffic converts poorly. Add mobile bid adjustments or create dedicated mobile landing pages.
Showing 5 of 9 issues
5 prioritized actions with expected ROI, generated by AI analysis of your actual account data.
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