Total Spend
$12,480
Mar 1 – Mar 31, 2026
Conversions
187
$66.74 CPA
CTR
2.1%
5,964 clicks
ROAS
3.2x
Above average
Impressions
284,000
Last 30 days
Issues Found
11
5 critical
Budget Waste Found
$5,720/mo
$67,348 if this continues for a year
Recovery Potential
$4,004/mo
This Google Ads account scored 62/100 (Grade C). With $12,480 spent across 6 campaigns, the account generated 187 conversions at $66.74 CPA and 3.2x ROAS. We identified 5 critical issues and 5 warnings. The waste calculator puts $5,720 of the month's spend on non-converting search terms and low Quality Score keywords, of which $4,004 is recoverable.
Where your money is going with no return
11 total: 5 critical, 5 warnings, 1 info
ROAS below breakeven
Competitor Targeting: current ROAS is 0.8x, so the campaign is likely unprofitable.
ROAS below breakeven
Display, Awareness: current ROAS is 0.6x, so the campaign is likely unprofitable.
$3,240.00 wasted on non-converting search terms
Search terms spent money with zero conversions. The costliest are on the Search Terms tab; add the irrelevant ones as negative keywords.
Offline conversion imports are failing: CRM - Qualified lead
Google marks these uploads as needing attention. Some uploads arrived after the conversion window for their click had closed. Only 73% of 412 uploaded events were accepted.
Missing Callout extensions
Callout extensions not found on any campaign. Sitelinks and calls are the only extensions running.
Showing 5 of 11 issues
Low-effort actions the AI picks from this audit's findings.
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