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AuditRoger
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Pricing

Priced per ad account, seats included.

A fresh audit pulls new data and re-analyses it; reading, filtering and exporting one you already ran is unlimited. Agency and Scale include team seats.

Free$0

Enough to see whether the findings are worth paying for.

  • 1 scored audit for the life of your account
  • Google Ads or GA4 (Meta Ads coming soon)
  • Findings with a rule-based summary; AI analysis comes with paid plans
  • An audit that fails doesn't use it up
  • No card needed
Start free audit →
Single Account
$27one-time

Access lasts 30 days.

One ad account for 30 days, with three fresh audits and a client report: run the audit, act on the fixes, then run it again to see what moved.

  • 1 ad account
  • 3 fresh audits
  • Unlimited viewing, filtering and exports
  • 1 client report
Get started →
Starter
$29/month

For a business running its own ads on a single account.

  • 1 ad account
  • 4 fresh audits a month
  • Unlimited viewing, filtering and exports
  • 2 client reports
  • Daily alerts on monitored accounts
Start Starter →
Most popular
Agency
$99/month

For an agency reporting to clients every month.

  • 10 ad accounts
  • 30 fresh audits a month
  • Unlimited viewing, filtering and exports
  • Unlimited client reports
  • 3 team seats
  • 300 Roger AI messages a month
  • Daily alerts on monitored accounts
  • Roger AI chat
  • White-label branding
Start Agency →
Scale
$249/month

For a team where reporting has to happen without anyone remembering.

  • 50 ad accounts
  • 150 fresh audits a month
  • Unlimited viewing, filtering and exports
  • Unlimited client reports
  • 10 team seats
  • 1,000 Roger AI messages a month
  • Daily alerts on monitored accounts
  • API access
  • Priority support
  • Roger AI chat
  • Scheduled monthly delivery
  • White-label branding
Start Scale →
Credit packs, for more fresh audits on a paid plan: 10 audits for $25 · 25 audits for $55 · 100 audits for $180. Credits you buy never expire.

The Amazon PPC audit is free on every account: upload a search term report on any plan, the free plan included, and it uses no credits.

A credit is one fresh pull of your ad data plus its analysis. Opening, filtering, exporting and discussing an audit you have already run is unlimited on every plan. Need more in a busy month? Buy credits that never expire.
Managing more than 50 accounts? Talk to us about a larger plan.

Pricing questions

What counts as an audit?
A fresh audit pulls new data from the platform and analyses it again. Opening, filtering, exporting and sharing an audit you've already run doesn't use one.
What does the free plan include?
One scored audit of Google Ads or GA4 (Meta Ads is coming soon) for the life of your account, with its findings and a rule-based summary. AI analysis comes with paid plans. An audit that fails doesn't use it up, and no card is needed.
Is pricing per ad account?
Yes. Each plan covers a set number of ad accounts, and its audits are shared across them.
Do client accounts under a Google Ads manager (MCC) account count?
Yes. Sign in with your manager login and its client accounts are listed to connect. Each account you connect counts toward your plan's account limit; the manager account itself and GA4 properties don't.
What happens when I run out of audits?
Buy a credit pack: each credit is one more fresh audit. Credits you buy never expire, are used after your plan's monthly audits, and need a paid plan to use.
Does the Amazon PPC audit need a plan?
No. Uploading an Amazon search term report works on every signed-in account, the free plan included, and doesn't use audit credits.
Which plans include Roger AI and alerts?
Alerts come with Starter, Agency and Scale, on as many accounts as the plan covers. Roger AI comes with Agency and Scale.

Start with a free audit

The free plan includes one scored audit of Google Ads or GA4 (Meta Ads is coming soon), with a rule-based summary. No card needed.

Start free audit →See a sample report