Pricing
Priced per ad account, seats included.
A fresh audit pulls new data and re-analyses it; reading, filtering and exporting one you already ran is unlimited. Agency and Scale include team seats.
Free$0
Enough to see whether the findings are worth paying for.
- A preview of 1 audit for the life of your account
- Google Ads or GA4 (Meta Ads coming soon)
- The score and the 3 most urgent fixes; any plan unlocks the full report
- An audit that fails doesn't use it up
- No card needed
Single Account
$27one-time
Access lasts 30 days.
One ad account for 30 days, with three fresh audits and a client report: run the audit, act on the fixes, then run it again to see what moved.
- 1 ad account
- 3 fresh audits
- Unlimited viewing, filtering and exports
- 1 client report
Starter
$29/month
For a business running its own ads on a single account.
- 1 ad account
- 4 fresh audits a month
- Unlimited viewing, filtering and exports
- 2 client reports
- Daily alerts on monitored accounts
Recommended for agencies
Agency
$99/month
For an agency reporting to clients every month.
- 10 ad accounts
- 30 fresh audits a month
- Unlimited viewing, filtering and exports
- Unlimited client reports
- 3 team seats
- 300 Roger AI messages a month
- Daily alerts on monitored accounts
- Roger AI chat
- White-label branding
Scale
$249/month
For a team where reporting has to happen without anyone remembering.
- 50 ad accounts
- 150 fresh audits a month
- Unlimited viewing, filtering and exports
- Unlimited client reports
- 10 team seats
- 1,000 Roger AI messages a month
- Daily alerts on monitored accounts
- API access
- Priority support: a reply within one business day
- Roger AI chat
- Scheduled monthly delivery
- White-label branding
Credit packs, for more fresh audits on a paid plan: 10 audits for $25 · 25 audits for $55 · 100 audits for $180. Credits you buy never expire.
The Amazon PPC audit works on every account and uses no credits: upload a report on any plan. The free plan shows a preview of the result; any plan shows all of it.
A credit is one fresh pull of your ad data plus its analysis. Opening, filtering, exporting and discussing an audit you have already run is unlimited on every plan. Need more in a busy month? Buy credits that never expire.
Managing more than 50 accounts? Talk to us about a larger plan.
Managing more than 50 accounts? Talk to us about a larger plan.
Pricing questions
What counts as an audit?
A fresh audit pulls new data from the platform and analyses it again. Opening, filtering, exporting and sharing an audit you've already run doesn't use one.
What does the free plan include?
A preview of one audit of Google Ads or GA4 (Meta Ads is coming soon) for the life of your account: the score, the headline numbers, how many issues it found and the three most urgent in full, with a rule-based summary. Any plan unlocks the full report for that audit straight away, and AI analysis comes with paid plans. An audit that fails doesn't use it up, and no card is needed.
What does priority support mean?
On the Scale plan, email hello@auditroger.com from the address on your account and you get a reply within one business day, Monday to Friday. On other plans we reply as soon as we can.
Is pricing per ad account?
Yes. Each plan covers a set number of ad accounts, and its audits are shared across them.
Do client accounts under a Google Ads manager (MCC) account count?
Yes. Sign in with your manager login and its client accounts are listed to connect. Each account you connect counts toward your plan's account limit; the manager account itself and GA4 properties don't.
What happens when I run out of audits?
Buy a credit pack: each credit is one more fresh audit. Credits you buy never expire, are used after your plan's monthly audits, and need a paid plan to use.
Does the Amazon PPC audit need a plan?
No. Uploading an Amazon report works on every signed-in account and never uses audit credits. On the free plan you see a preview: the summary, the top three findings and the first rows of each list. Any plan shows the whole result and the negatives CSV.
Which plans include Roger AI and alerts?
Alerts come with Starter, Agency and Scale, on as many accounts as the plan covers. Each monitored account also gets a fresh audit on the 1st of the month, which uses one of the plan's audits. Roger AI comes with Agency and Scale.
Start with a free audit
The free plan includes a preview of one audit of Google Ads or GA4 (Meta Ads is coming soon): the score and the most urgent fixes. No card needed.