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AuditRoger
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For lead generation

Cost per real customer, not per form fill.

Ad platforms count form fills. AuditRoger counts customers: cost is measured against the leads you verify and the close rate you set.

Start free audit →See a sample report

What changes

Conversions that include spam and duplicates

In a client report, each enquiry is marked genuine, duplicate, spam, test or unqualified, and cost per lead counts only the genuine ones.

Leads arrive by phone, WhatsApp and walk-in

Log enquiries from web forms, WhatsApp, phone, email, chat and walk-ins alongside the ones the platforms see.

Targets set on media cost alone

The pre-flight works out a target cost per lead from your sale value, margin and close rate.

Tracking that counts the wrong thing

The Google Ads audit checks whether enhanced conversions for leads is on and whether your offline conversion imports are being accepted. The GA4 audit flags lead key events that count every event instead of once per session.

How it fits together

  1. 1

    Set the target

    Sale value, margin and close rate give the cost per lead you can afford.

  2. 2

    Audit the accounts

    Google Ads, graded against that target.

  3. 3

    Mark the enquiries

    Genuine, duplicate, spam, test or unqualified.

  4. 4

    Report on real leads

    Cost per genuine lead, with genuine leads broken down by source, in a report you can send.

What you'll use

Google Ads auditWasted spend, search terms, Quality Score and tracking.Meta Ads audit (Coming soon)Spend with no results, creative fatigue and structure.GA4 auditTracking health, the Google Ads link and data quality.Audit reportsRanked fixes, comparisons, share links and client reports.
The plan that fits
Starter or Agency

Starter for one business, with client reports included. Agency when you report for several.

Compare plans

Guides

Client reports and verified leadsReport a client's results with cost per lead worked out from genuine enquiries by default, and choose which enquiry statuses count.Send a pre-flight link to a clientCollect a client's numbers before you connect anything, link the pre-flight to their ad account, and grade audits against their own target.How wasted spend is countedThe rules behind the wasted spend figure on Google Ads, Meta Ads and Amazon PPC, what each one counts, and when it can overstate the problem.

Other ways teams use AuditRoger

For agenciesWin the pitch, onboard in one link, report from one place.For e-commerce brandsROAS measured against what you actually keep.For Amazon sellersKnow which searches make money.

Run your first audit free

The free plan includes one scored audit of Google Ads or GA4 (Meta Ads is coming soon), with a rule-based summary. No card needed.

Start free audit →See pricing