Every pitch starts from a blank page
Audit a prospect's Google Ads or GA4 before the call, and arrive with the fixes ranked by what they're worth.
For agencies
Win the pitch, onboard in one link, report from one place.
One workflow from first call to monthly report: an audit before you pitch, a pre-flight link for the client's numbers, and client reports built on leads you've checked.
What changes
Onboarding means chasing the client for numbers
Send a pre-flight link. The client enters their margin, close rate and what counts as a lead, and you get the target their account is graded against.
Platform conversion counts flatter the results
Client reports count the leads you mark genuine, so cost per lead is a number the client recognises.
Clients sit under a manager (MCC) login
Sign in to Google with your manager login and its client accounts are listed to connect. Each one you connect counts toward your plan's account limit.
Every account gets checked differently
Every audit runs the same checks, and each one is compared with the last, so nothing depends on who ran it.
How it fits together
- 1
Audit the prospect
Run an audit before the first call and share it as a read-only link.
- 2
Send the pre-flight
The client answers what only they know, before you connect anything.
- 3
Report each month
Client reports with Google Ads results, and cost per genuine lead.
- 4
Watch in between
A daily check on each client account you monitor, with one email when spend, costs, conversions, CTR or ROAS move sharply on the week before.
What you'll use
Google Ads auditWasted spend, search terms, Quality Score and tracking.Meta Ads audit (Coming soon)Spend with no results, creative fatigue and structure.GA4 auditTracking health, the Google Ads link and data quality.Audit reportsRanked fixes, comparisons, share links and client reports.Roger AIAnswers from your own audits, with their sources.
The plan that fits
Agency
Built for teams running several client accounts: more accounts and audits, unlimited client reports, extra seats and Roger AI.
Guides
Send a pre-flight link to a clientCollect a client's numbers before you connect anything, link the pre-flight to their ad account, and grade audits against their own target.Client reports and verified leadsReport a client's results with cost per lead worked out from genuine enquiries by default, and choose which enquiry statuses count.Share or export a reportShare an audit or a client report with a read-only link, export it as PDF, PowerPoint or CSV, and switch a link off before it expires.
Run your first audit free
The free plan includes one scored audit of Google Ads or GA4 (Meta Ads is coming soon), with a rule-based summary. No card needed.