Questions it answers
- Why a score dropped since the last audit
- Which fixes are worth the most, across your accounts
- How a client's genuine leads compare with the platform's count
Roger AI
Ask your audits anything.
Roger answers questions about your ad accounts from your own audits and client reports, and lists the audits it was given. It's told not to guess: when the answer isn't in them, it says which audit to run.
Roger AI
Included on the Agency and Scale plans.
- Why a score dropped since the last audit
- Which fixes are worth the most, across your accounts
- How a client's genuine leads compare with the platform's count
6 + 3
sources per answer
Your 6 latest audits, and the headline figures of your 3 latest client reports.
40
messages an hour
2,000
characters per message
None
contact details sent
Names, emails and phone numbers from lead lists stay out of every question.
What Roger can and can't do
Roger reads what your audits found. It doesn't reach into your ad platforms.
How it answers
- Only from your audits and client reports
- Every reply lists the audits Roger was given
- Told never to invent a number
- Runs on Claude, Anthropic's model
What it won't do
- Change your campaigns
- Answer from live platform data: run a fresh audit for that
- See accounts you haven't audited
Questions
Is my data used to train AI models?
No. Roger runs on Anthropic's API, and Anthropic doesn't train its models on data sent through the API.
Why doesn't Roger read my live account?
Answers from an audit can be checked against the report they came from. For today's numbers, run a fresh audit and ask again.
Guides
How the audit score worksWhat goes into the audit score and grade on Google Ads and GA4 (and Meta Ads, once it opens), and why scores don't compare across platforms.Client reports and verified leadsReport a client's results with cost per lead worked out from genuine enquiries by default, and choose which enquiry statuses count.
The rest of AuditRoger
Google Ads auditWasted spend, search terms, Quality Score and tracking.Meta Ads audit (Coming soon)Spend with no results, creative fatigue and structure.GA4 auditTracking health, the Google Ads link and data quality.Amazon PPC audit (Beta)Searches that never sell, sell at a loss, or should be harvested.Audit reportsRanked fixes, comparisons, share links and client reports.
Roger comes with Agency and Scale
Every plan starts with a free audit. Roger answers from your audits on the Agency and Scale plans.