AuditRoger audits your Google Ads and GA4 accounts and your Amazon search term reports, with Meta Ads coming soon. It finds wasted spend, tracking gaps and ROAS leaks, and ranks every fix by what it's worth.
Every audit ends the same way: a list of changes, ranked by what each is worth. Meta Ads is coming soon.
Where the budget leaks, and what to change first.
Sign in with Google. Reads, never edits.
Which campaigns earn their spend, and which just spend it.
Awaiting Meta's approval. Google Ads and GA4 are open now.
Whether the numbers your ads run on can be trusted.
Sign in with Google. Reads, never edits.
Sponsored Products spend against your real break-even.
Upload your search term report. Nothing is stored.
Google Ads, GA4 and Amazon side by side, with each account's latest score, what's being watched, and which connection needs you.
An example account. Open the sample report →
Every audit ships with an interactive report covering spend, keywords, Quality Score, impression share, landing pages, account structure and first-party data. Its action plan ranks every fix by what it's worth.
| Campaign | Type | Status | Spend | Clicks | CTR | Conversions |
|---|---|---|---|---|---|---|
| Summer Sale, Broad Match | Search | Enabled | $12,450 | 9,120 | 3.1% | 612 |
| Retargeting, Cart Viewers | Display | Enabled | $8,210 | 6,480 | 0.9% | 498 |
| Brand Search, Exact | Search | Enabled | $4,120 | 5,210 | 11.4% | 310 |
| Generic, Broad Match | Search | Enabled | $9,800 | 7,940 | 2.2% | 0 |
| Spring Promo | Performance Max | Paused | $3,620 | 2,310 | 1.4% | 0 |
| Fact | Status | |
|---|---|---|
| Conversion tracking is on | OK | Google Ads reports that conversions are tracked. |
| Customer data terms accepted | OK | The customer data terms are accepted. |
| Enhanced conversions for leads | Missing | The account records leads, but enhanced conversions for leads is off. |
| Google isn't flagging tag coverage | OK | Google has no open recommendation about tag coverage. That isn't a confirmed check, so it counts for less than a problem would. |
| Offline conversion imports working | Needs work | Offline conversion imports have problems: see Offline conversion imports on this tab. |
| Google isn't flagging stale Customer Match lists | Missing | Google recommends refreshing a Customer Match list that hasn't been updated in 90 days. |
Enhanced conversions for web can't be read from the Google Ads API, so it isn't part of this score.
| Upload | Google's status | Accepted | Pending |
|---|---|---|---|
| CRM qualified leads | no recent upload | 97% | 0% |
| CRM closed sales | excellent | 98% | 1% |
AuditRoger goes deep on the platforms your growth team already runs, with more on the way.
Search terms, Quality Score, wasted spend, bidding and conversion tracking, plus first-party data readiness and offline conversion imports.
Spend with no results, creative fatigue, learning-phase structure and placements.
Data streams, key events, the Google Ads link, e-commerce tracking and anomaly detection.
Searches that never sell, searches that sell at a loss, and the ones to harvest, from your search term report.
Every recommended fix is ranked by what it's worth, how certain it is and what it costs to make.
Each audit is compared with the one before: what improved, what slipped, and early signs that results are fading.
Page speed and a landing page checklist, so the click has somewhere good to land.
On the roadmap: the same ranked action plan for TikTok campaigns.
On the roadmap: the same ranked action plan for LinkedIn campaigns.
Ask Roger about your accounts. It answers from your own audits and client reports, lists the audits it was given, and is told never to invent a number. When the answer isn't there, it says which audit to run.
The same audit reads differently for an agency, a brand, a seller and a sales team. Each gets the numbers its business runs on.
Six jobs every paid team does by hand, done the same way on every account.
Connect Google Ads or GA4, or upload an Amazon report, and get a scored report with an action plan. No exports, no spreadsheets.
Key events that never fire, conversion actions that count the wrong thing, campaigns arriving without names: each flagged with what to change.
Search terms and campaigns with no conversions, and spend on low Quality Score keywords, each with the spend behind it.
Warnings between audits when costs climb as spend grows, click-through fades on the same ads, or conversions move on their own.
Page speed and a landing page checklist for the pages your ads send people to.
A daily check on each monitored account emails you when spend, costs, conversions, CTR or ROAS move sharply on the week before.
What changes when the checks run the same way on every account.
A fresh audit pulls new data and re-analyses it; reading, filtering and exporting one you already ran is unlimited. Agency and Scale include team seats.
Enough to see whether the findings are worth paying for.
Access lasts 30 days.
One ad account for 30 days, with three fresh audits and a client report: run the audit, act on the fixes, then run it again to see what moved.
For a business running its own ads on a single account.
For an agency reporting to clients every month.
For a team where reporting has to happen without anyone remembering.
The Amazon PPC audit is free on every account: upload a search term report on any plan, the free plan included, and it uses no credits.
More on pricing, data and each audit in the full FAQ and the knowledge base.
Your first audit is free. See exactly where your paid budget is leaking, and what to fix first.
AuditRoger is a product of Roger Tech LLC, a Wyoming limited liability company. Audit Roger is a registered trade name of Roger Tech LLC.
1309 Coffeen Avenue, STE 1200, Sheridan, Wyoming 82801Phone: +1 (307) 445-3601Email: hello@auditroger.com