Structure
- More campaigns than the budget can support
- Ad sets that can't reach 50 events a week
- One ad set taking 60% or more of the spend
Meta Ads auditComing soon
Which campaigns earn their spend, and which just spend it.
AuditRoger reads your Meta ad account at campaign, ad set and ad level. It flags spend that brought no results, creative your audience is tired of, and structure that keeps ad sets stuck in the learning phase.
Meta Ads audit
Coming soon — awaiting Meta's approval. Google Ads and GA4 audits are available now.
What you get
- An overview with the score and the headline numbers
- An action plan and a list of what to fix
- Campaigns, ad sets and breakdowns in their own tabs
- Creative analysis and AI insights on paid plans
- Anomalies, plus what changed since your last audit
50
events a week
An ad set needs this many to leave the learning phase. Ad sets that can't reach it are flagged.
3 / 5
frequency: warning / critical
How many times the same people have seen an ad.
$50
spend with no conversions
A campaign past this with nothing to show is flagged.
1%
click-through floor
Ads below it are flagged for their creative.
What the audit checks
The checks run at campaign, ad set, ad and account level, plus breakdowns by who saw your ads and where.
Creative
- Ad sets with fewer than 2 live ads
- Frequency above 3 (a warning) or 5 (critical)
- Click-through rate under 1%
Audience and placement
- Placements limited to one or two spots
- Results by age, device and placement
- Anomalies, and changes since your last audit
Budget and tracking
- Campaigns spending $50 or more with no conversions
- No conversions being tracked
- ROAS below your break-even
How it works
- 1
Sign in with Facebook
Facebook asks for access to your ad accounts. AuditRoger reads them and never creates, edits or pauses anything.
- 2
Pick the ad account
Choose the account and the date range. The default is the last 90 days.
- 3
Let it run
The audit runs on our servers, so you can leave the page while it works.
- 4
Fix in order
The action plan comes first, with the largest fixes at the top.
Questions
When can I audit Meta Ads?
As soon as Meta approves AuditRoger's app. Google Ads and GA4 audits are available now.
Will AuditRoger change anything in my ad account?
No. Once Meta Ads audits open, AuditRoger will read campaigns, ad sets, ads and their results. It won't create, edit or pause anything.
How will the Meta score be worked out?
It will start at 100 and lose 12 points for each critical finding and 4 for each warning. Structure, creative, audience, budget and tracking will each get a score of their own as well.
Which role will I need on the ad account?
Any role that lets you see the ad account's results in Meta Business Settings.
Guides
Connect Meta AdsComing soon, once Meta approves our app: sign in with Facebook, pick an ad account and a date range, and remove access whenever you want.How the audit score worksWhat goes into the audit score and grade on Google Ads and GA4 (and Meta Ads, once it opens), and why scores don't compare across platforms.When a connection expiresWhy a Google or Meta connection stops working, what you'll see on your Dashboard when it expires, and how to reconnect it in Settings.
The rest of AuditRoger
Google Ads auditWasted spend, search terms, Quality Score and tracking.GA4 auditTracking health, the Google Ads link and data quality.Amazon PPC audit (Beta)Searches that never sell, sell at a loss, or should be harvested.Audit reportsRanked fixes, comparisons, share links and client reports.Roger AIAnswers from your own audits, with their sources.
Meta Ads audits are coming soon
Coming soon — awaiting Meta's approval. Google Ads and GA4 audits are available now.