A 3x ROAS can lose money once margin, returns and fulfilment come out. AuditRoger works out what you can afford to pay for a sale, grades Google Ads against it, and checks the GA4 data behind both.
Fill in a pre-flight with your margin, returns rate and fulfilment cost per order. Once it's linked to the account, the Google Ads audit grades the account against the target that follows, in the account's currency.
The GA4 audit checks key events, e-commerce tracking and the Google Ads link, so you know which numbers to believe.
Each audit is compared with the last. Audits at least 7 days apart also warn when costs climb as spend grows, click-through fades or conversions move on their own.
The Google Ads audit covers Shopping and Performance Max campaigns alongside Search.
Enter margin, returns and fulfilment cost once, in a pre-flight. The target follows from them.
Google Ads, graded against that target.
Confirm the purchase data the ad platforms optimise to.
The next audit shows what moved.
One store, with regular audits, client reports and a daily alert check on the account. For a one-off, the Single Account plan.
The free plan includes one scored audit of Google Ads or GA4 (Meta Ads is coming soon), with a rule-based summary. No card needed.
