Start here
- Overview: score, grade and headline numbers
- Action plan: each fix, with what it's worth
- Issues listed by severity
Audit reports
Reports that start with what to fix.
Every audit ends in the same place: a report with an action plan that ranks each change by what it's worth, and a comparison with the last audit so you can see what moved.
Audit reports
A sample audit report, with an example account's figures, that you can open without signing in.
- Overview: score, grade and headline numbers
- Action plan: each fix, with what it's worth
- Issues listed by severity
30 days
an audit share link lasts
Read-only. Client report links last 90 days. You can revoke either sooner.
PDF · PPTX
audit exports
Client reports export as PDF and CSV.
Every audit
compared with the last
From your second audit of an account onwards.
What's in a report
Audit reports for Google Ads and GA4 (Meta Ads coming soon), plus client reports built for agencies.
Since the last audit
- What improved and what slipped
- Warnings when results start to slip between audits at least 7 days apart: costs climbing as spend grows, click-through fading, conversions moving on their own
Share and export
- Read-only share links: 30 days for audits, 90 for client reports
- PDF and PowerPoint exports
Client reports
- Google Ads results for a client in one report (Meta coming soon)
- Each lead marked genuine, duplicate, spam, test or unqualified
- Cost per lead worked out from genuine leads (you choose which statuses count)
- Tracking health, including conversions per conversion action and offline import problems
- A Data strength section, included in new reports: our score out of 100, not Google's
- PDF and CSV exports
Pre-flight links
- A form your client fills in before you connect anything
- Their margin and close rate, turned into the target the account is graded against
Alerts
- A daily check of each monitored Google Ads account against the week before (Meta coming soon)
- Seven rules on spend, cost per click, cost per conversion, conversions, CTR and ROAS, in percentages, so any currency works
- One email per account, on plans with alerts
Questions
Can a client see a report without an account?
Yes. A share link opens a read-only copy with no sign-in. Audit links expire after 30 days and client report links after 90, and you can revoke either sooner from the report.
What's the difference between an audit and a client report?
An audit checks an account and ranks what to fix. A client report shows a client their results for a period, with cost per lead worked out from the enquiries you've marked genuine.
Guides
Share or export a reportShare an audit or a client report with a read-only link, export it as PDF, PowerPoint or CSV, and switch a link off before it expires.Client reports and verified leadsReport a client's results with cost per lead worked out from genuine enquiries by default, and choose which enquiry statuses count.Send a pre-flight link to a clientCollect a client's numbers before you connect anything, link the pre-flight to their ad account, and grade audits against their own target.Alerts and monitoringThe daily monitoring check, the seven percentage rules it uses, how often it emails you, and how to turn it on for each ad account.
The rest of AuditRoger
Google Ads auditWasted spend, search terms, Quality Score and tracking.Meta Ads audit (Coming soon)Spend with no results, creative fatigue and structure.GA4 auditTracking health, the Google Ads link and data quality.Amazon PPC audit (Beta)Searches that never sell, sell at a loss, or should be harvested.Roger AIAnswers from your own audits, with their sources.
Run your first audit free
The free plan includes one scored audit of Google Ads or GA4 (Meta Ads is coming soon), with a rule-based summary. No card needed.