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AuditRoger
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For Amazon sellers

Know which searches make money.

Upload a search term report and AuditRoger sorts your searches into the ones that never sell, the ones that sell at a loss and the ones to harvest. The profit calculator gives you the break-even to judge them by.

Audit a report →

What changes

Spend on searches that never sell

Searches with no orders after enough clicks to expect two are listed as negative exact keywords, with their spend.

Sales that lose money after fees

The Amazon profit calculator works out profit, payback and break-even ACoS for a listing, and the audit flags searches above the break-even you enter.

Auto campaigns find winners you never act on

Searches with 2 or more orders inside your target ACoS come out as a list to add as exact keywords.

Google ads to Amazon you can't measure

The Google Ads audit finds ads that link to Amazon without an Amazon Attribution tag.

How it fits together

  1. 1

    Work out break-even

    Price, costs and fees go into the profit calculator; break-even ACoS comes out.

  2. 2

    Download the report

    The Sponsored Products search term report, from the Amazon Ads console.

  3. 3

    Upload it

    The audit reads the report in seconds and doesn't store it.

  4. 4

    Act on the lists

    Add the negatives, harvest the winners, and fix any overlap.

What you'll use

Amazon PPC audit (Beta)Searches, placements and products that lose money, and budgets that run out.Google Ads auditWasted spend, search terms, Quality Score and tracking.
What it costs
On every account, no credits

The Amazon PPC audit (beta) isn't a plan: it works on any signed-in account and uses no audit credits. On the free plan it shows a preview (the summary, the top findings and the first rows of each list); any plan shows the whole result. Upload a report whenever you want a fresh read. Connecting Amazon Ads directly is coming soon. Upload your search term report to audit it now.

See pricing

Guides

Download your Amazon search term reportWhere to find the search term report in the Amazon Ads console, which dates to pick, and the placement, advertised product and budget reports it reads.Break-even ACoS, worked outThe break-even ACoS formula with a worked example, and how the Amazon PPC audit uses your break-even to flag searches that sell at a loss.Tag Google ads that send traffic to AmazonWhy Google ads that link to Amazon without an Attribution tag hide your sales, what the Google Ads audit checks, and how to add the tags.

Other ways teams use AuditRoger

For agenciesWin the pitch, onboard in one link, report from one place.For e-commerce brandsROAS measured against what you actually keep.For lead generationCost per real customer, not per form fill.

Audit your search term report

Upload the report and get the lists in seconds. Nothing is stored.

Audit a report →See pricing