Searches with no orders after enough clicks to expect two are listed as negative exact keywords, with their spend.
Know which searches make money.
Upload a search term report and AuditRoger sorts your searches into the ones that never sell, the ones that sell at a loss and the ones to harvest. The profit calculator gives you the break-even to judge them by.
What changes
The Amazon profit calculator works out profit, payback and break-even ACoS for a listing, and the audit flags searches above the break-even you enter.
Searches with 2 or more orders inside your target ACoS come out as a list to add as exact keywords.
The Google Ads audit finds ads that link to Amazon without an Amazon Attribution tag.
How it fits together
- 1
Work out break-even
Price, costs and fees go into the profit calculator; break-even ACoS comes out.
- 2
Download the report
The Sponsored Products search term report, from the Amazon Ads console.
- 3
Upload it
The audit reads the report in seconds and doesn't store it.
- 4
Act on the lists
Add the negatives, harvest the winners, and fix any overlap.
The Amazon PPC audit (beta) isn't a plan: it works on any signed-in account, the free plan included, and uses no audit credits. Upload a search term report whenever you want a fresh read. Connecting Amazon Ads directly is waiting on Amazon's API approval. Upload your search term report to audit it now.
Guides
Audit your search term report
Upload the report and get the lists in seconds. Nothing is stored.
