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Amazon · 3 min read

Download your Amazon search term report

Where to find the Sponsored Products search term report in the Amazon Ads console, which date range to pick, and how to upload it for the audit.

The Amazon PPC audit reads the Sponsored Products search term report. Amazon includes every column the audit needs by default.

Download it

  1. Sign in to the Amazon Ads console.
  2. Open Sponsored ads reports, under Measurement & Reporting.
  3. Create a report: choose Sponsored Products, then the Search term report type.
  4. Pick a date range. 30 to 60 days usually gives each search enough clicks to judge.
  5. Run the report and download it as .xlsx or .csv.

Upload it

  1. Open PPC audit, under Amazon in the sidebar. It works on any signed-in account, the free plan included, and uses no credits.
  2. Optionally enter your break-even ACoS and target ACoS. Without them, the audit judges against your account's own ACoS.
  3. Drop in the file. It must be under 15 MB.
If the file won't readThe audit looks for the Customer Search Term, Clicks, Spend, Sales and Orders columns. If Amazon has renamed one in your marketplace, email the file to hello@auditroger.com and we'll add it.

The report is read for the audit and then discarded; it isn't stored.