Questions, answered.

Full audits for Google Ads and GA4, plus an Amazon PPC audit, in beta, that reads your Sponsored Products search term report. The Meta Ads audit opens as soon as Meta approves our app; TikTok Ads and LinkedIn Ads are on the roadmap.

Sign in with Google and pick an account (Meta Ads opens once Meta approves our app). AuditRoger reads your campaign, keyword, creative and conversion data, runs its checks, and builds a report with an action plan that ranks every fix by what it's worth.

Roger AI is included on the Agency and Scale plans. It answers from your own audits and client reports, lists the audits it was given, and is told never to invent a number.

No. AuditRoger is built for marketers and founders, not engineers. Connecting is a Google sign-in, and every issue comes with a plain-English explanation and what to change.

The data comes straight from the official Google Ads and GA4 APIs. The checks and scores are fixed rules, not guesses. On paid plans, AI writes the summary and roadmap from what the rules found; the free audit's summary is rule-based, with no AI analysis.

It's encrypted in transit and at rest, never sold, and not used to train AI models. AuditRoger only reads your accounts. Disconnecting in Settings → Integrations deletes the stored access token, and you can ask us to delete your account and data at any time.

A fresh audit pulls new data from the platform and analyses it again. Opening, filtering, exporting and sharing an audit you've already run doesn't use one.

One scored audit of Google Ads or GA4 (Meta Ads is coming soon) for the life of your account, with its findings and a rule-based summary. AI analysis comes with paid plans. An audit that fails doesn't use it up, and no card is needed.

Yes. Each plan covers a set number of ad accounts, and its audits are shared across them.

Yes. Sign in with your manager login and its client accounts are listed to connect. Each account you connect counts toward your plan's account limit; the manager account itself and GA4 properties don't.

Buy a credit pack: each credit is one more fresh audit. Credits you buy never expire, are used after your plan's monthly audits, and need a paid plan to use.

No. Uploading an Amazon search term report works on every signed-in account, the free plan included, and doesn't use audit credits.

Alerts come with Starter, Agency and Scale, on as many accounts as the plan covers. Roger AI comes with Agency and Scale.

No. It only reads. Google's Ads permission doesn't come in a read-only version, so Google's consent screen mentions managing campaigns, but AuditRoger never makes a change.

Disconnect the account in Settings → Integrations, which deletes the stored access token. You can also remove AuditRoger from your Google Account or from Facebook's Business integrations.

Email privacy@auditroger.com from the address on your account. The Data deletion page explains what's removed and how long it takes.

No. The search term report is read for the audit and then discarded.

No. Google's Ads permission doesn't come in a read-only version, so the consent screen says the app could make changes. AuditRoger only reads. You make every change in the action plan yourself.

The Waste Calculator adds up spend on campaigns with no conversions, search terms with more than 5 clicks and more than 10 in spend that didn't convert, half the spend on keywords with a Quality Score of 5 or less, 30% of mobile spend when mobile has spent more than 100 and converts under 1% of clicks, and spend from 1:00am to 5:59am in hours that brought no conversions. The amounts overlap, so the total is capped at 80% of spend, and we estimate 70% of it can be recovered.

The audit checks conversion tracking too. If it's missing or broken, spend will look wasted when it isn't, so fix tracking before you cut budgets.

No. Google doesn't make its Data Strength rating available through the Google Ads API, and it doesn't report whether enhanced conversions for web is on. The Data readiness tab scores the settings Google Ads does report, out of 100, and says which ones it couldn't read.

As soon as Meta approves AuditRoger's app. Google Ads and GA4 audits are available now.

No. Once Meta Ads audits open, AuditRoger will read campaigns, ad sets, ads and their results. It won't create, edit or pause anything.

It will start at 100 and lose 12 points for each critical finding and 4 for each warning. Structure, creative, audience, budget and tracking will each get a score of their own as well.

Any role that lets you see the ad account's results in Meta Business Settings.

Yes. AuditRoger asks Google for read-only Analytics access, so it can't change your property.

No, you can run either one alone. Run both, though, and the GA4 audit shows whether your Google Ads account is linked and whether ad traffic arrives with campaign names. Your latest GA4 audit of a linked property also feeds the data strength score in that Google Ads account's client reports.

A direct connection needs approval for Amazon's Advertising API. Until then, the search term report has everything this audit needs.

The Sponsored Products search term report. It needs the Customer Search Term, Clicks, Spend, Sales and Orders columns, which Amazon includes by default.

The checks are complete, but the audit has been run on fewer real reports than the Google Ads and GA4 audits. If a report won't read, email it to hello@auditroger.com and we'll fix the parser.

Yes. A share link opens a read-only copy with no sign-in. Audit links expire after 30 days and client report links after 90, and you can revoke either sooner from the report.

An audit checks an account and ranks what to fix. A client report shows a client their results for a period, with cost per lead worked out from the enquiries you've marked genuine.

No. Roger runs on Anthropic's API, and Anthropic doesn't train its models on data sent through the API.

Answers from an audit can be checked against the report they came from. For today's numbers, run a fresh audit and ask again.