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Built with the people who use it.

What shipped, what's next, and a direct line to the people building AuditRoger. There's no forum yet; email reaches the team directly.

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Ask for a feature

Tell us what you'd check by hand that AuditRoger doesn't yet. Requests shape the roadmap below.

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Report a problem

A finding that looks wrong, a report that won't load, a file that won't read. Include the account or report if you can.

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Tell us how you use it

Agencies, brands and sellers each read an audit differently. Your workflow helps us decide what to build next.

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On the roadmap

What comes next, and what's waiting on someone else.

Waiting on Amazon

Amazon Ads direct connection

Audit Sponsored Products without downloading a report. It needs Amazon's approval for its Advertising API.

Planned

TikTok Ads audit

The same ranked action plan for TikTok campaigns.

Planned

LinkedIn Ads audit

The same ranked action plan for LinkedIn campaigns.

What's new

Changes a customer would notice, newest first.

    • The audit of a connected Amazon Ads account is built and waiting on Amazon's API approval: it will be saved like a Google Ads audit, with history, comparison and exports, and use one audit credit.
    • The audit of a connected Amazon Ads account carries on through our own updates: if we release while Amazon is still building the reports, it picks up where it left off instead of starting over.
    • An Amazon account with no impressions, clicks or spend in the period is no longer given a score. The report says there was no activity, the checks that read your campaign settings still run, and history, the PDF and PowerPoint all say "Not scored".
    • Amazon reports print the currency the account actually bills in, instead of dollars.
    • Uploading an Amazon search term report is still free on every plan, uses no audit credits and stores nothing.
    • Amazon audits are never shared by public link, and Amazon data is never sent to an AI provider.
    • The pricing page now shows the free plan: one scored audit of Google Ads or GA4, no card needed. Meta Ads is coming soon.
    • The Amazon profit calculator is free to use without an account, at /tools/amazon-profit-calculator: profit, payback, break-even ACoS and TACoS from your own figures.
    • On a monthly plan you can switch between Starter, Agency and Scale from Manage billing. Upgrades apply straight away with the price prorated; downgrades apply at the end of the billing period.
    • Google Ads audits over 7, 14, 60 or 90 days, 6 months or a year now cover exactly that period, and campaigns you paused since still count in spend and conversions.
    • On large Google Ads accounts, keyword, ad group and ad tables are labelled "Top N by spend" instead of looking like totals, and the yearly waste figure follows the audit's period.
    • GA4 audits no longer flag key events as never fired when they're simply less common, and no longer count non-Ads traffic as Google Ads traffic.
    • PDF and PowerPoint exports now match the web report: scores, percentages, date ranges, GA4 figures and every finding.
    • "What changed" tells campaigns apart and only compares audits over the same date range.
    • Audit history shows audits that are still running. The "View progress" link in the audit-started email follows your audit instead of starting another.
    • The Amazon PPC audit reads US and European reports correctly and gives each search one clear recommendation. Both profit calculators show a true break-even price.
    • Pre-flight links can now be revoked, pricing lists the credit packs, and the Terms and Privacy policy explain plan changes and how we use data from Google.
    • If you reset your password and then couldn't sign in, signing in works again, and future resets update your sign-in straight away.
    • On a monthly plan, you change plans through Manage billing instead of buying a second plan, and you can buy credit packs from the Billing page.
    • If an invitation email can't be sent, the Team page tells you and gives you the invite link to send yourself.
    • Failed audits now appear in Audit history with the reason and, when it can run again, a Retry button.
    • If your free audit is still running, we say so and link to it, instead of saying it's used up.
    • Audits that couldn't be scored say "Not scored" in history, shared links and PowerPoint exports, instead of showing a number.
    • Client reports show a dash instead of 0.00 for cost per enquiry when there are no enquiries yet, and hidden sections no longer appear anywhere on the client's link or PDF.
    • The lead spreadsheet import reads US dates, times and dates like "1 Sep 2026", and asks whether a file is day-first or month-first when it could be either.
    • The pre-flight questionnaire asks for your currency first, never loses your last answer when you send it, and shows your agency's branding on white-label plans.
    • The home and pricing pages load faster, and the sign-in pages are easier to use with a keyboard or screen reader.
    • Google Ads audits have a Data readiness tab. It shows whether the account has accepted Google's customer data terms, whether enhanced conversions for leads is on, whether conversions are tracked, whether Google says the Google tag is missing from some pages or a Customer Match list needs refreshing, and whether your Customer Match lists can be used.
    • The Data readiness tab gives a data strength score out of 100. It's our own score, not Google's Data Strength rating, worked out from facts read from Google Ads. Client reports also use your latest GA4 audit of a property linked to the account.
    • Client reports have a Data strength section with the same score. It's included in new reports. If you add Google's Data Strength Uplift figure in the report settings, it's shown beside the score and labelled as Google's.
    • Offline conversion imports are checked in audits and client reports: uploads Google rejects, uploads stuck waiting to be processed, and imports that have stopped.
    • Google Ads audits now read auto-tagging from your account settings, and warn about conversion windows shorter than 7 days, more than 5 primary conversion actions, and hidden conversion actions.
    • When an account spends across enough regions with enough conversions, the audit suggests a geo experiment with Google's open-source GeoX to measure what the ads really add.
    • Tracking health in client reports shows conversions for each conversion action, and flags enabled actions that recorded nothing.
    • GA4 audits check user-provided data collection, personalised advertising on Google Ads links, and lead key events that count every event instead of once per session.
    • Google Ads audits no longer have a Competitors tab. Google doesn't make Auction Insights available to apps like ours, so the tab had nothing real to show.
    • Warning badges in reports now show in amber.
    • Signed in, you'll find these updates under What's new, with a count of the ones you haven't read yet.
    • Client reports keep every section in its usual place when you reorder them, and Roger can no longer hide report sections or change Google's Data Strength Uplift figure.
    • The data strength score now waits for enough facts before showing a number. Until then the report says there isn't enough data yet and lists what couldn't be read.
    • The client report section that showed only keywords is now called Keywords.
    • Google Ads audits no longer report missing conversion tracking when Google simply didn't return the conversion actions, and they recognise lead and purchase goals, and offline imports, from Google's own goal categories.
    • Your first audit is free: every new account can run one scored audit of Google Ads or GA4 (Meta Ads is coming soon). An audit that fails doesn't use it up.
    • Starter, Agency and Scale audits now include the full AI analysis, as the plans describe.
    • Sign in to Google with a manager (MCC) login and the client accounts under it are listed to connect. The list is no longer cut off at 50 accounts.
    • Monitoring is switched on per ad account, for as many accounts as your plan covers.
    • Seven alert rules for each monitored account compare the last 7 days with the week before in percentages, so they work in any currency. Each rule can be switched off, and an account's alerts arrive in one email.
    • Connect several ad accounts, up to your plan's account limit. GA4 properties don't count toward it.
    • Team seats: invite teammates to your workspace by email, up to your plan's seats.
    • API access on the Scale plan: a read-only API, with API keys you create in Settings.
    • Client reports carry your logo and brand colour, and on Agency and Scale they leave out "Prepared with AuditRoger".
    • Scheduled delivery on the Scale plan: a client report is refreshed and emailed to its recipients each month, with its PDF.
    • A cookie choice: Google Analytics loads only if you accept, and Cookie settings changes your answer at any time. The privacy policy was rewritten to match.
    • Amazon PPC audit, in beta: upload a Sponsored Products search term report and get the searches to negate and to harvest.
    • The Amazon profit calculator: profit, payback and break-even ACoS per listing.
    • An expired Google connection now says so on the dashboard and asks you to reconnect (Meta too, once Meta Ads opens).
    • Every pre-flight figure question shows an example answer.
    • Audits interrupted by a server restart start again on their own instead of hanging.
    • The app and reports work on phones, tablets and large monitors.
    • Findings are ranked by what they're worth, how certain they are, and what they cost to fix.
    • GA4 reports get the action plan and the since-the-last-audit checks, and Meta reports will too once Meta Ads opens.
    • Google Ads audits grade the account against the target from its pre-flight (Meta audits too, once Meta Ads opens).
    • Meta alert rules judge each account against its own target, once Meta Ads opens.
    • A landing page checklist in Google Ads reports (and Meta reports, once Meta Ads opens).
    • Turn monitoring on yourself, from the dashboard.
    • Pre-flight links: clients give you their numbers before you connect anything.
    • Reports show money in the account's own currency.
    • ROAS says "not tracked" instead of 0.00x when there's no conversion value.