Knowledge base
How AuditRoger works, one guide at a time.
Connect an account, read the score, work with clients and get the most out of the Amazon tools. Every guide describes the product as it works today.
Getting started
Connect an account and run your first audit.
3 min readConnect Google Ads and GA4One Google sign-in connects both Google Ads and GA4. What each permission means, how manager (MCC) accounts are listed, and how to disconnect. 3 min readConnect Meta AdsComing soon, once Meta approves our app: sign in with Facebook, pick an ad account and a date range, and remove access whenever you want.
Reading your audit
What the score and the waste figures mean.
4 min readHow the audit score worksWhat goes into the audit score and grade on Google Ads and GA4 (and Meta Ads, once it opens), and why scores don't compare across platforms. 4 min readHow wasted spend is countedThe rules behind the wasted spend figure on Google Ads, Meta Ads and Amazon PPC, what each one counts, and when it can overstate the problem.
Amazon
Search term reports, break-even and attribution.
3 min readDownload your Amazon search term reportWhere to find the Sponsored Products search term report in the Amazon Ads console, which date range to pick, and how to upload it for the audit. 3 min readBreak-even ACoS, worked outThe break-even ACoS formula with a worked example, and how the Amazon PPC audit uses your break-even to flag searches that sell at a loss. 3 min readTag Google ads that send traffic to AmazonWhy Google ads that link to Amazon without an Attribution tag hide your sales, what the Google Ads audit checks, and how to add the tags.
Working with clients
Pre-flight, client reports and sharing.
3 min readSend a pre-flight link to a clientCollect a client's numbers before you connect anything, link the pre-flight to their ad account, and grade audits against their own target. 4 min readClient reports and verified leadsReport a client's results with cost per lead worked out from genuine enquiries by default, and choose which enquiry statuses count. 2 min readShare or export a reportShare an audit or a client report with a read-only link, export it as PDF, PowerPoint or CSV, and switch a link off before it expires.
Account and connections
Alerts, expired connections and your data.
3 min readAlerts and monitoringThe daily monitoring check, the seven percentage rules it uses, how often it emails you, and how to turn it on for each ad account. 2 min readWhen a connection expiresWhy a Google or Meta connection stops working, what you'll see on your Dashboard when it expires, and how to reconnect it in Settings.
Can't find what you need?
Email hello@auditroger.com with your question and we'll answer it.